Take Destination Florence word for it

Why BeLong

Choosing to live in Florence for a long time means belonging to it, for a while or perhaps forever. Belong is the project that was missing to help you make your dreams come true.

Belong is Florence’s project for its temporary citizens, implemented by the City of Florence and Destination Florence Convention & Visitors Bureau. Foreign students, startuppers and all those who come to the city for a long period of time and want to feel part of its community. With Belong they will find the first information platform dedicated to them, within Destination Florence, the city’s official marketplace and partner of the City of Florence.

We are here to meet the needs of those who do not yet know how to get around the city, especially if they are foreigners. Belong is the project you’ve been missing and waiting for, Belonger.

An effective network

This is not just a platform, but a comprehensive tool that aims to increasingly make Florence the city of education and innovation. Belong creates favourable conditions for the many students and entrepreneurs who come every year to attend the incubators and foreign universities in the area, while promoting medium and long-term rentals.

What’s Destination Florence?

Destination Florence is Florence’s official marketplace, the first and only place where you can buy the city’s tourist services, such as hotel stays, entrance to museums and theatres, tours and much more. Browse the site, Florence is waiting for you!

our Partners

Belong becomes reality thanks to an effective network of institutions, in the fields of education and business and has exclusive partners throughout the Florentine area. Discover all the partners and support the project!

Being BeLonger, allIcona di Verificata con community


Not yet a Belonger? If you sign up, exclusive services and benefits await you to make the most of your experience in the city.

Cinema & Theater

Maggio Card Under 30

With the Maggio Card Under 30 you will be entitled to super special rates on concerts and operas!


Circolo Golf Ugolino

Sport, nature and social distancing: cool! At Ugolino you will have a special treatment to play this very special sport.

Food & Beverage

SimBIOsi Organic Cafè

Delicious organic breakfasts, brunches and coffees! SimBIOsi Organic Cafè dedicates a special discount to our Belongers.

Verified accommodation

Our team checks each property, so you will only find reliable owners and high quality second homes. Start now, find your home in Florence.